Source hierarchy
- Official Apple product pages, technical specifications, support documentation, or government sources where relevant.
- Primary technical data or release documentation.
- Independent tests and documented walkthroughs.
- Several consistent user reports as supporting context.
- A single comment is only a demand signal, never proof of a precise fix.
Topic score: 0–21
| Dimension | Points | Question |
|---|---|---|
| Demand | 0–5 | Is there a distinct, recurring search or user need? |
| SERP weakness | 0–5 | Can we be clearer, safer, newer, or more specific than current results? |
| Urgency | 0–4 | Does the reader need a safe answer now? |
| Evidence quality | 0–4 | Can the claim be verified without guessing? |
| Cluster potential | 0–3 | Will the page strengthen a hub and related guides? |
Publication threshold
Publish at 13/21 or higher, plus at least one evidence condition: an official source; two independent sources; or a repeated question with a safe, reproducible solution.
Page and update rules
- One stable URL should solve one independent search intent and close variants, not every spelling of a keyword.
- Answer the query early, use original tables or decision trees, and keep FAQs limited to visible questions answered on the page.
- Update a page when a fact, procedure, product state, or materially useful evidence changes; never change a date only to look fresh.
- Link hubs to child pages and child pages back to the hub and relevant siblings. Remove or merge overlap instead of creating keyword variants.
Prohibited practices
- Invented tests, reviews, authorship credentials, user reports, search volumes, or official status.
- Copied competitor wording, structure, tables, screenshots, or walkthrough order.
- Mass-produced pages with no independent intent or evidence.
- Purchased links, fabricated citations, hidden text, doorway pages, misleading schema, or fake urgency.
Evidence boundary
Confirmed
- The site uses the 0–21 score and 13/21 threshold requested for its operating system.
- The policy defines fact hierarchy, updates, linking, schema, and prohibited practices.
Needs context
Provisional
- Scores are editorial prioritization signals, not professional search-volume measurements.
Questions covered here
FAQ
Does a high score guarantee traffic?
No. The score prioritizes useful, supportable work; rankings, indexing, competition, and demand remain uncertain.